In the framework of the Operational Programme Enterprise and Innovation for the period 2007–2013, the Ministry of Industry and Trade introduced a total of 15 aid programmes. One of them is the MARKETING programme that is focused on the development of activities of the Czech exporters into the international market. It also puts emphasis on the increased use of export opportunities that exist on the world market. This programme supports for example acquisition of marketing information in context of entering the foreign markets, creating the studies of entering these markets, promoting the company at trade fairs and exhibitions abroad and creation of promotional materials.
The project “Promoting Duratec abroad” falls into the category of supported programmes called MARKETING. Regarding the fact that Duratec exports approximately half of their products into the EU we gained a financial aid to promote our brand abroad. This aid was used for the production of catalogues (CZ/ENG and PL/NL). The project was terminated in 2008.
